Our Equity Story

RenownEd live-game operator and middle-market publisheR

Cash Generating
EG7 is operationally a solid cash-generative business. 

Profitability
Solid EBITDA margin. The Group aims to increase profitability through successful new growth initiatives.

Growth
EG7 has over the last three years invested over SEK 600 million in several growth initiaves. These include the AA title Aliens: Fireteam Elite 2 together with Cold Iron, expanding Fireshine’s digital publishing portfolio, and the cozy life-simulation game Palia that was acquired with the studio Singularity 6 in 2024 which now has over 10 million life-to-date players.

Risk Management
Over the past years, EG7 has been focused on measures to reduce the overall risk and to increase the portfolios predictability. New growth initiatives are carefully selected and carried out, and their risk/reward profile must line with the Group’s risk profile.

Predictability
Approximately 80 percent of EG7’s revenues are derived from its portfolio of live-service games and back catalogue titles, providing a strong foundation for predictable revenues and cash flows. Titles are transferred to the back catalogue following the first new year after release. The Group’s live games are supported by dedicated development teams that continuously deliver new content and features based on player feedback and engagement. Many of these franchises have demonstrated resilience and longevity over miltiple decades, support by loyal player communities and established brands. By maintaining a balanced investment approach across its portfolio, EG7 aims to sustain player engagement, extend lifecycles, and support long-term calue creation.

Strong Balance Sheet
EG7 combines a strong balance sheet and ample liquidity with a large base of predictable revenues. This provides strategic flexibility and positions the Group to invest in organic growth opportunties, pursue selective M&A, and navigate market volatility from a position of financial strength.