Who we are

EG7 is a prominent entity in the gaming industry, specializing in the development, and publishing of PC, console, and mobile games to the worldwide gaming market. Distinguished by its proven franchise-driven strategy, the company boasts a portfolio featuring internationally acclaimed first- and third-party game titles. Its overarching vision is to solidify its position as a top-tier player in the middle market segment of the video game industry.

The group presently manages a portfolio of 10 live games, encompassing both renowned first-party intellectual properties (IPs) and globally recognized third-party IPs. Leveraging the expertise of its game development studios, Piranha and Toadman, the group possesses established co-development capabilities.

The Groups marketing business, Petrol has played a pivotal role in the release of over 2,000 titles, including numerous globally renowned brands like Call of Duty, Doom, Diablo, and Elden Ring. Meanwhile, Fireshine specializes in both physical and digital publishing and boasts an extensive track record of successful releases in its portfolio.

6 operative Units

Daybreak Games

Game studio & PUBLISHING

Daybreak Game Company is a worldwide leader in massively multiplayer online games and emergent gameplay, best known for blockbuster hits
and franchises. Daybreak leveraging its Game publishing expertise to include third party franchise games.

Big Blue Bubble

Game studio

Big Blue Bubble is an established video game developer with over 15 years of experience creating fun, innovative, and accessible titles. They develop games on a variety of platforms that inspire creativity and encourage people of all ages to embrace their playful side.

Fireshine Games


Fireshine Games combines a wealth of experience with youth to form its close-knit team. Publishing for physical and digital distribution, Fireshine has had the joy of working with Team 17, Rebellion, Frontier Developments, and other indie developers.


Game studio

Piranha Games Inc. was founded in 2000, making FPS action games for big-name franchises, including AAA licensed titles such as Need for Speed: Undercover and Duke Nukem Forever. Best known for the Free-to-Play game title MechWarrior Online, PGI is as committed as ever to creating world-class action-based games, having most recently released MechWarrior 5: Mercenaries.

Toadman Studios

Game studio

Founded in 2013 by industry veterans and based in Sweden, Toadman Studios is a video game developer with offices in Stockholm, Oslo, Berlin, and Novi Sad. Synonymous with RPG expertise and driven by a desire to create unique experiences, Toadman now consists of over 80 passionate employees. Before joining Toadman, the company’s talented developers were involved in producing games such as Battlefield 4, Mad Max, and Just Cause.


marketing agency

PETROL is a creative marketing company comprising a team of experts in Creative Development, Campaign and Go-To Market Strategy as well as Media Planning/Buying across gaming, tech, and sports. PETROL was founded in 2003 and has pioneered the business of creating iconic Visuals/Trailers/Content and Marketing Strategies for the global entertainment market, largely focused on the Gaming vertical. This approach has created incredible success for their clients and partner brands.